On Monday 6th December, the British Fashion Council hosted the Estethica Press Day at the Portico Rooms, Somerset House. The British Fashion Council founded Estethica, sponsored by Monsoon, over four years ago to showcase the growing movement of cutting edge designers committed to working eco sustainably. Estethica, now in its ninth season has evolved to become the hub of London’s ethical fashion industry. The success of this initiative, the internationally strongest of its kind, is evident in its rapid growth from its first season of 13 designers to 37 designers in the SS11.
On the Sunday, every garment had to be steamed and prepared for inspection from press and buyers within the fashion industry, Fridja time! This was a lengthly process…
Estethica designers adhere to at least one of the three Estethica principles of fair-trade and ethical practices, organic and recycled materials and are selected for both their ethical credentials and design excellence. Fifteen designers are new to Estethica this season, these include ‘rescue and recycle’ luxury eco-bag brand Lost Property of London, which takes abandoned everyday fabrics and transforms them into fashionable yet practical accessories. The label works to improve the lives of impoverished communities in developing countries whilst recycling all waste and vetting suppliers for ethical integrity. Its current collection is made from recycled coffee sacks and lined with iconic Liberty Art Fabric. Also new this season is The Centre for Sustainable Fashion which is an initiative showcasing four designer collections.
The day turned out to be a big success.
