We had such a laugh when delivering the white F-1000 professional garment steamer to Fashion East. Lulu Kennedy and all the gang there…
“Love Fridja, our new little addition to the fashion beast family :)”
It also seems that the Fridja has found a husband in the form of a Henry Hoover. We are proud to see one of our girls go to such a good home.
“Fashion East is a pioneering non-profit initiative established by the Old Truman Brewery in 2000 to nurture emerging young designers through the difficult early stages of their career. It receives sponsorship funding from Topshop, TOPMAN and The London Development Agency.
Designers are selected by Lulu Kennedy and a panel of fashion industry experts. Successes include Richard Nicoll, Holly Fulton, Jonathan Saunders, House of Holland, Gareth Pugh, Marios Schwab, Louise Goldin, Roksanda Ilincic and Meadham Kirchhoff.
In 2005 the team behind Fashion East initiated MAN, an identical support scheme for emerging menswear designers, sponsored by TOPMAN. Successes include Cassette Playa, Christopher Shannon, James Long, JW Anderson, Katie Eary and Jaiden Rva James. Since 2009 they have staged menswear installations on menswear day at London Fashion Week, giving up to ten menswear designers a platform to showcase their collections to UK and international press and buyers. Designers we have worked with include H by Harris, Husam El Odeh, Mr Hare, SIBLING, Lou Dalton, Mattew Miller and Gosha Rubchinskiy.”