Fridja were incredibly happy to learn that Laden Showroom uses a hot pink F-1000 steamer in their flagship store. Giving young designers the perfect platform to sell their clothes, the store embodies the future of the fashion industry.
“The Fridja streamer is amazing. Small, light weight but powerful and easy to put up, no longer does it takes me 25 minutes to get the thing up and started! I love that it comes in such cute colours and its soft fabric handle.” Elle Baron (staff member), Laden Showroom.
Their amazing biog reads:
“The Laden Showroom houses an eclectic mix of new and hard to find independent fashion designers sourced from all over the UK and beyond.
Established in 1999 by brother and sister team, Barry and Adele Laden, The Laden Showroom provides a platform for independent designers to showcase and sell their products. The Laden Showroom has now been supporting fashion talent for over a decade and acts as a mentor in helping the designers develop their business. The store is widely considered as the place to go for independent fashion.
The Laden Showroom proudly feature over 70 cutting-edge independent designers and have been described as a “bijou boutique” by Vogue.com and as “a font of experimental design” by Time Out. They have clocked up endless celebrity endorsements and have developed a reputation as an East-London fashion mecca, but they haven’t stopped there.
The Laden Showroom has been featured in print including The Telegraph, the Sun, the Mirror, Look magazine, Heat and Now, and we are even gaining international recognition as far afield as Italy, Japan and the USA.”