Savile Row, London Collections: Men at the Cabinet War Rooms. And Fridja. Yes. Oh yes.
“This January, for London Collections: Men, the bespoke tailors of Savile Row and The Woolmark Company, along with London’s best shirt & shoes makers and hatters, will present the modern face of British elegance to an international audience made up of buyers and journalists. The presentation is a reminder of the fact that London is the world capital of masculine style, and has been for over two centuries.”
This London Collections: Men, we provided steamers for a number of shows, but this one really stuck out. This is basically everything to me, Savile Row. Ever since the 17th century, Savile Row has been the hub for the world’s best menswear. Up and down this street, humble tailors have created pioneering gentlemen’s clothing. The names are endless, Lord Nelson, Winston Churchill, they’ve all been to this street. Household names such as Alexander McQueen and Ozwald Boateng began their trade there. It’s basically mecca, but I’m sure you knew that.
The venue was Westminster, the home of the British Government. Cue amateur photography!
The venue was the Cabinet War Rooms, which is a bunker underground. This is literally where the war chat would go on as well as Churchill’s bunker and safe place for during the bombings. It was an eerie place of yesterday and was an incredible place to see the incredible clothes.
Although backstage is chaotic as usual, there was a different feeling in the air from the designers. In this case I saw humble tailors dressing the models, rather the typical highly caffeinated stressballs of other fashion events. I chatted to one, Oliver. He was a student at London College of Fashion, but also a tailor on Savile Row at Welsh and Jeffreys. Other than being impeccably dressed, he reminded me of a timeless gentleman that you’d meet on Savile Row in any year. He told me how there is little glamour on Savile Row. It was a quiet marathon rather than a loud sprint. Not sure if you get what I mean, but anyway, he looked sick and was really friendly.
I didn’t like to hang around too much as there was plenty of work (steaming) to be done. I awkwardly took some photos of some of the clothes being steamed, here’s some of the pics.
The show was a little different from the standard catwalk format. Press, buyers and blaggers were invited to walk around the bunker and see the models in character dressed to the nines. It was a little like theatre meets fashion, think less Bowie, more Punchdrunk or You Me Bum Bum Train.
The whole thing was pretty damn awesome. Press from all over the world were there. Here’s what it looked like:
The event was amazing, with no expense spared. Press were interviewing the bigwigs at Savile Row.
Even these guys were there! Amazing. Photo credits to Daily Mail.
It really was a fabulous event and we are so happy to have been a part of it. Well done Savile Row, well done Britain, well done world.
I’m sure he’s proud!