We were over the moon when Wah! chose Fridja steamers to use in their flagship Dalston store.
Three years ago, Sharmadead Reid, opened an uber trendy London nail salon. After an immediate success, she has opened up a permanent store within TopShop’s flagship store in Oxford Circus and plans on opening a store in Dublin.
Now branching into key vintage pieces, Wah! use Fridja steamers in their Dalston store. They are also providing a customised steamer for the charity auction held during February’s London Fashion Week 2011.

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